American rapper Kanye West, also known as Ye, is set to release his new album titled BULLY on June 15, 2025, coinciding with his daughter North West’s 11th birthday. Ye revealed that North inspired the release date, as she expressed her desire for the album to drop on her special day.
The album’s title, BULLY, was inspired by an incident involving his son, Saint. Ye recounted that Saint playfully kicked another child and called him weak, leading Ye to think of the word “bully” as the album’s title.
In creating BULLY, Ye has incorporated artificial intelligence (AI) technology, similar to how he previously utilized Auto-Tune. He believes that AI can revolutionize music production by allowing artists to separate and manipulate individual elements of a song, such as vocals, basslines, and drums.